billboards, automobiles, and the American landscape /
Catherine Gudis.
New York :
Routledge,
2004.
1 online resource (viii, 333 pages) :
illustrations (some color)
Cultural spaces series
Includes bibliographical references (pages 303-318) and index.
Before the car -- Producing a landscape of signs -- A nation on wheels -- The culture of mobility -- Producing mobile audiences and corridors of consumption -- The aesthetics of speed and the powers of "picturization" -- Modern art and advertising -- Distributing traffic and trade: decentralization and the birth of the strip -- Visualizing distribution -- The consolidation and growth of national advertising -- Traffic and trade: "buying power in motion" -- An architecture of mobility -- The strip -- "The billboard war": scenic sisters and the business of highway beautification -- "The billboard war" -- When separate spheres collide -- The pastoral view -- "Billboard barons" -- Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead.
0
Annotation
Buyways.
0415934559
Advertising, Outdoor-- United States-- History-- 20th century.
Automobile travel-- United States-- History-- 20th century.
Billboards-- United States-- History-- 20th century.
Consumption (Economics)-- United States-- History-- 20th century.
Panneaux d'affichage-- États-Unis-- Histoire-- 20e siècle.
Publicité extérieure-- États-Unis-- Histoire-- 20e siècle.
Société de consommation-- États-Unis-- Histoire-- 20e siècle.
Voyages en automobile-- États-Unis-- Histoire-- 20e siècle.