عنوان
پدید آورنده
موضوع
رده
HF5549.5.M63 S27 2006
HF5549
.
5
.
M63
S27
2006
کتابخانه
محل استقرار
0787981893
9780787981891
b752769
Brand from the inside :
[Book]
eight essentials to emotionally connect your employees to your business /
Libby Sartain, Mark Schumann.
1st ed.
San Francisco, CA :
Jossey-Bass,
©2006.
x, 262 pages 24 cm
Includes bibliographical references (pages 244-248) and index.
pt. 1. Get smart! -- Essential #1 : discover -- Essential #2 : commit -- pt. 2. Get ready! -- Essential #3 : diagnose -- Essential #4 : prepare -- pt. 3. Get it done! -- Essential #5 : create -- Essential #6 : apply -- Essential #7 : market -- Essential #8 : nurture -- pt. 4. What it means for you -- You and employer brand.
0
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business - ensuring consistent authenticity, substance, and voice throughout the business - any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Brand name products.
Employee motivation.
Brand name products.
Brand name products.
Brand name products.
Employee motivation.
Employee motivation.
Employee motivation.
Varumärken.
658
.
3/14
22
HF5549
.
5
.
M63
S27
2006
F270
clc
Sartain, Libby,1954-
Schumann, Mark,1955-
20201204122052.0
مطالعه متن کتاب [Book]
Y
