عنوان
پدید آورنده
موضوع
رده
P302 .C625 1992
P302
.
C625
1992
کتابخانه
محل استقرار
0415041708
0415041716
9780415041706
9780415041713
b752742
The discourse of advertising /
[Book]
Guy Cook.
New York :
Routledge,
1992.
xxi, 250 pages :
illustrations ;
24 cm
The Interface series
Includes bibliographical references (pages 237-244) and index.
1. Introduction: ads as a discourse type -- pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage -- pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text -- pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: ads as a discourse type.
0
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.
£35.00 : CIP entry (Nov.)
Englisch, ...
Advertising-- Language.
Discourse analysis.
Advertising.
Applied linguistics
Analyse du discours.
Linguistique appliquée.
Publicité
Advertising-- Language.
Advertising.
Applied linguistics.
Discourse analysis.
Discourse analysis.
Discourse analysis.
Reclame.
Werbesprache
Werbung
Englisch.
Großbritannien
7
7
401:659.148
659.148:401
801.54
659
.
1/014
302
.
23
20
12
P302
.
C625
1992
05
.
31
17
.
25
17
.
61
18
.
00
HF
144
QP
630
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bcl
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rvk
rvk
Cook, Guy, (Guy W. D.)
20201204121945.0
مطالعه متن کتاب [Book]
Y
