عنوان
پدید آورنده
موضوع
رده
HF5415.13 .L336 2005eb
HF5415
.
13
.
L336
2005eb
کتابخانه
محل استقرار
0080455026
1136385991
1136386033
1136386041
1138144754
6610638837
9780080455020
9781136385995
9781136386039
9781136386046
9781138144750
9786610638833
0750661038
9780750661034
b752621
Management of marketing /
[Book]
Geoff Lancaster and Paul Reynolds.
Burlington, MA :
Elsevier/Butterworth-Heinemann,
2005.
1 online resource (xi, 410 pages) :
illustrations
Includes bibliographical references and index.
Management of Marketing; Contents; 1 Marketing Philosophy; 2 Marketing Environment; 3 Constituents of Marketing; 4 Buying Behaviour; 5 Segmentation, Targeting and Positioning; 6 Product Strategy; 7 Pricing; 8 Channels of Distribution; 9 Logistics; 10 Advertising, Sales Promotion and Public Relations; 11 Selling and Sales Management; 12 Direct Marketing; 13 Customer Relationship Management; 14 Marketing Information and Research; 15 Sales Forecasting; 16 Societal Marketing; 17 International Marketing; 18 Internet Technology and Marketing; 19 Marketing Strategy, Planning and Control; Index.
0
Provides all the key elements needed for MBA level study without overloading students with unnecessary extras.
Management of marketing.
0750661038
Marketing-- Management.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing-- Management.
BUS-- 043000
BUS-- 078000
658
.
8
22
HF5415
.
13
.
L336
2005eb
Lancaster, Geoffrey,1938-
Reynolds, Paul, (Paul Lewis)
20201204121350.0
pn
مطالعه متن کتاب [Book]
Y
