عنوان
پدید آورنده
موضوع
رده
HD6053 .K37 2009eb
HD6053
.
K37
2009eb
کتابخانه
محل استقرار
0891063749
9780891063742
089106284X
9780891062844
b749254
The female brand :
[Book]
using the female mindset to succeed in business /
Catherine Kaputa.
Boston :
Davies-Black,
2009.
1 online resource (xvii, 182 pages)
Includes bibliographical references and index.
True to nature -- Branding for success -- Emotional branding -- A verbal edge -- The brand story -- Aspects of attraction -- The female style of leadership -- Born to network -- A brand for all seasons -- The final word -- Brainstormers.
0
Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, The Female Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the "male" game to win in the workplace. With strategies taken from the best of Madison Avenue, branding guru Catherine Kaputa lays out proven techniques to help women across the business landscape leverage their female edge, including honing their empathy and intuition, maximizing.
Safari Books Online
CL0500000216
Female brand.
Businesswomen.
Success in business.
BUSINESS & ECONOMICS-- Corporate Governance.
BUSINESS & ECONOMICS-- Leadership.
BUSINESS & ECONOMICS-- Organizational Development.
BUSINESS & ECONOMICS-- Workplace Culture.
Businesswomen.
Success in business.
BUS-- 071000
BUS-- 097000
BUS-- 103000
BUS-- 104000
658
.
4/09082
22
HD6053
.
K37
2009eb
Kaputa, Catherine,1948-
20201204091300.0
pn
مطالعه متن کتاب [Book]
Y
