Deborah A. Robertson with the Public Programs Office of the American Library Association ; with assistance from Susan Brandehoff, Mary Davis Fournier, and Laura Hayes.
Chicago :
American Library Association,
2005.
1 online resource (ix, 107 pages) :
illustrations
Includes bibliographical references (pages 101-103) and index.
Making the case for cultural programming -- Planning : from goals to evaluation and back again -- Building participation : developing audiences and interactive engagement -- Collaboration -- Series, formats, themes, and tie-ins : putting the pieces together -- The talent and showtime -- Funding for cultural programs -- Marketing and public relations for programming.
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"If a library is to fulfill its mission to provide community engagement and cultural dialogue, then diverse, excellent cultural programming is the key. In Cultural Programming for Libraries, Deborah Robertson, director of ALA's Public Programs Office, shares time-tested strategies and practical, inspiring samples from first-rate programs across the country." "Librarians, staff, and volunteers will find practical how-to advice for creating a comprehensive cultural program - from planning to funding to promoting. This authoritative resource outlines all the steps for assessing current community needs and setting goals to establish measurable outcomes. Marketing and promotional samples in every chapter will inspire creativity and help you to advance your library as a community cultural hub."--Jacket.