Includes bibliographical references (pages 370-374) and index.
Overview -- Content -- Accessibility -- Architecture and Navigation -- The Homepage -- The about Section -- Products and Services -- Independent Validation -- The Corporate Blog -- Customer Support -- Contingency Planning -- Legalese -- Search Engine Optimization -- Outbound Marketing -- Online Advertising.
0
Provides information on designing and implmenting a successful business Web site, covering such topics as content, accessibility, navigation design, blogging, customer support, search engine optimization, and marketing.
Springer
978-1-59059-839-9
Web design and marketing solutions for business websites.
1590598393
Internet marketing.
Web sites-- Design.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.