عنوان
پدید آورنده
موضوع
رده
HM1221 .M53 2001eb
HM1221
.
M53
2001eb
کتابخانه
محل استقرار
0071383492
0072230266
1280292024
9780071383493
9780072230260
9781280292026
0071363424
0072226080
b748508
Winning PR in the wired world :
[Book]
powerful communications strategies for the noisy digital space /
Don Middleberg.
New York :
McGraw-Hill,
©2001.
1 online resource (xii, 235 pages) :
illustrations
Includes index.
Public relations: you've come a long way, baby -- The four fast rules of communicating in the digital age -- Advertising versus public relations: the unending debate -- Who you are today may have no effect on who you are tomorrow: branding in the new economy -- The currency of media -- The new stakeholders -- The CEO as celebrity -- Damage control: managing online image -- The internet as the essential crisis communications tool -- Viral publicity--building community and awareness online -- Online intelligence: the cornerstone to top-notch digital communications -- A case study of online success: Britannica.com -- Conclusion: what the future holds.
0
Offering a review of critical concepts in a question and answer format, this updated edition presents a study aid for students preparing for the USMLE Step 2. It is geared for students taking the 1999 computerised exam, and includes a CD-ROM.
OverDrive, Inc.
OverDrive, Inc.
C9B84FBC-7408-4C66-A061-44FAC0DC6A89
Winning PR in the wired world.
0071363424
Internet in public relations.
Public relations.
Internet dans les relations publiques.
Relations publiques.
BUSINESS & ECONOMICS-- Public Relations.
Internet in public relations.
Public relations.
BUS-- 052000
MJ
659
.
2
21
HM1221
.
M53
2001eb
Middleberg, Don.
20201204083220.0
pn
مطالعه متن کتاب [Book]
Y
