Includes bibliographical references (pages 241-249) and index.
Book Cover; Title; Contents; Preface; Acknowledgements; List of abbreviations; LABOUR'S MULTIPLE CRISES 1979 83; TRANSITION: ORGANISATIONAL AND POLICY CHANGE 1983 7; LABOUR'S CAMPAIGN AND COMMUNICATIONS STRATEGY 1983 7; A PALER SHADE OF PINK: THE POLICY REVIEW; ORGANISATIONAL MODERNISATION; LABOUR'S CAMPAIGN AND COMMUNICATIONS STRATEGY 1987 92; THE DETERMINANTS OF PARTY TRANSFORMATION; ASSESSING LABOUR'S CAMPAIGN AND COMMUNICATIONS STRATEGY; CONCLUSION; Notes; References; Index.
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The first systematic analysis of the evolution and modernisation of the Labour Party since 1979, this text examines how and why the shift to political middleground occurred, analysing such key events as the miners' strike and the 1987 Policy Review.
Labour Party since 1979.
Labour Party (Great Britain)-- History.
Labour party (GB)-- Histoire.
Labour Party (Great Britain)
Labour Party, Neuseeland
Labour Party (Groot-Brittannië)
POLITICAL SCIENCE-- Political Process-- Elections.
POLITICAL SCIENCE-- Political Process-- General.
Politics and government
Great Britain, Politics and government, 1979-1997.
Grande-Bretagne, Politique et gouvernement, 1979-1997.