a guide to international communication and customs /
Jeanette S. Martin and Lillian H. Chaney.
Westport, Conn. :
Praeger,
2006.
178 pages ;
25 cm
Includes bibliographical references (pages 161-173) and index.
Travel customs and tips -- Language, greetings, introductions, and business cards -- Socializing -- Gestures and other nonverbal communicators -- Dress and appearance -- Cultural attitudes and behaviors -- Dining and tipping customs -- Conversational customs and manners -- Oral and written communication customs and etiquette.
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The breakneck speed at which business is "going global" requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication, where simple misunderstandings can jeopardize multimillion dollar deals. According to business travel industry forecasts, international travel is expected to increase in 2006 and beyond, reflecting the confluence of trends that are driving businesses of all sizes to penetrate new markets, enter into strategic alliances, improve productivity, and tap into talent and expertise around the world, wherever these resources may be found. Whether you are preparing for a long-term overseas assignment, or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction that can set the stage for profitable long-term relationships. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift-giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication. ... Publisher description.
Greenwood Pub Group, C/O Harcourt Education 465 S Lincoln Dr, Troy, MO, USA, 63379, (203)2263571-3352