عنوان
پدید آورنده
موضوع
رده
HF5415.127 .C53 2009eb
HF5415
.
127
.
C53
2009eb
کتابخانه
محل استقرار
0203876393
9780203876398
0415489628
0415489636
9780415489621
9780415489638
b747197
Boomer marketing :
[Book]
selling to a recession resistant market /
Ian Chaston.
London :
Routledge,
2009.
1 online resource (xii, 265 pages) :
illustrations
Includes bibliographical references and index.
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
0
Boomer Marketing is the first book to address the current global recession and its effects on firms' marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.
MIL
217035
Boomer marketing.
0415489636
Baby boom generation-- United States.
Market segmentation-- United States.
Middle-aged consumers-- United States.
Target marketing-- United States.
Baby boom generation.
BUSINESS & ECONOMICS-- Marketing-- Industrial.
Konsumenter-- Förenta staterna.
Market segmentation.
Middle-aged consumers.
Target marketing.
United States.
7
BUS-- 043020
658
.
8/04
22
HF5415
.
127
.
C53
2009eb
Chaston, Ian.
20201204071748.0
pn
مطالعه متن کتاب [Book]
Y
