Includes bibliographical references (pages 41-43).
LIST OF TABLES; LIST OF FIGURES; LIST OF BOXES; Foreword; Acknowledgments; 1. Why Include Strategic Communication in Initiatives Privatization, Public-Private Partnerships, and Private Participation in Infrastructure?; 2. Strategic Communication Program Design: Analysisand Strategy; 3. The Structure of a Strategic Communication Program; 4. Conclusion; References.
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Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and identifies lessons learned through an examination of success and failures. This book recommends principles of strategic communication and offers a methodology for researching and analyzing the communication.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Strategic communication for privatization, public-private partnerships, and private participation in infrastructure projects.
9780821374993
Communication in economic development.
Economic development projects-- Management.
Public works-- Management.
Public-private sector cooperation.
Communication en développement économique.
Partenariat public-privé
Projets de développement économique.
Travaux publics-- Gestion.
BUSINESS & ECONOMICS-- Development-- Business Development.
BUSINESS & ECONOMICS-- Development-- Economic Development.
BUSINESS & ECONOMICS-- Development-- General.
BUSINESS & ECONOMICS-- Government & Business.
BUSINESS & ECONOMICS-- Structural Adjustment.
Communication in economic development.
Economic development projects-- Management.
POLITICAL SCIENCE-- Public Policy-- Economic Policy.