عنوان
پدید آورنده
موضوع
رده
HF5415.127 .W45 2004eb
HF5415
.
127
.
W45
2004eb
کتابخانه
محل استقرار
0203862481
0789033186
1135185662
9780203862483
9780789033185
9781135185664
0789021560
0789021579
9780789021564
9780789021571
b744471
Handbook of market segmentation :
[Book]
strategic targeting for business and technology firms /
Art Weinstein.
3rd ed.
New York :
Haworth Press,
©2004.
1 online resource (xviii, 241 pages) :
illustrations.
Haworth series in segmented, targeted, and customized marketing
Revised edition of: Market segmentation. Rev. ed. c1994.
Includes bibliographical references (pages 225-232) and index.
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emph.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
eBook Library
EBL244211
Handbook of market segmentation.
0789021579
Market segmentation.
Psychographics.
Psychographie.
Segmentation du marché
BUSINESS & ECONOMICS-- Green Business.
Market segmentation.
Marktsegmentatie.
Marktsegmentierung
Psychographics.
Strategische planning.
BUS-- 094000
658
.
8/02
22
HF5415
.
127
.
W45
2004eb
85
.
40
QP
621
bcl
rvk
Weinstein, Art.
Weinstein, Art.
20201204045214.0
pn
مطالعه متن کتاب [Book]
Y
