عنوان

The girl on the magazine cover :

0807826537

0807849782

9780807826539

9780807849781

b744113

The girl on the magazine cover :

[Book]

the origins of visual stereotypes in American mass media /

Carolyn Kitch.

Chapel Hill :

University of North Carolina Press,

©2001.

xii, 252 pages :

illustrations ;

24 cm

Includes bibliographical references (pages 221-238) and index.

From true woman to new woman -- The American girl -- Dangerous women and the crisis of masculinity -- Alternative visions -- Patriotic images -- The flapper -- The modern American family -- The advertising connection.

0

Publisher description: From the Gibson Girl to the flapper, from the vamp to the New Woman, Carolyn Kitch traces mass media images of women to their historical roots on magazine covers, unveiling the origins of gender stereotypes in early-twentieth-century American culture. Kitch examines the years from 1895 to 1930 as a time when the first wave of feminism intersected with the rise of new technologies and media for the reproduction and dissemination of visual images. Access to suffrage, higher education, the professions, and contraception broadened women's opportunities, but the images found on magazine covers emphasized the role of women as consumers: suffrage was reduced to spending, sexuality to sexiness, and a collective women's movement to individual choices of personal style. In the 1920s, Kitch argues, the political prominence of the New Woman dissipated, but her visual image pervaded print media. With seventy-five photographs of cover art by the era's most popular illustrators, The Girl on the Magazine Cover shows how these images created a visual vocabulary for understanding femininity and masculinity, as well as class status. Through this iconic process, magazines helped set cultural norms for women, for men, and for what it meant to be an American, Kitch contends.

Girl on the magazine cover.

Advertising-- United States-- History.

Mass media and culture-- United States-- History.

Mass media-- United States-- History.

Stereotypes (Social psychology)-- United States-- History.

Visual communication-- United States-- History.

Women in mass media-- History.

Communication visuelle-- États-Unis-- Histoire.

Femmes dans la publicité-- États-Unis-- Histoire.

Femmes dans les médias-- États-Unis-- Histoire.

Médias et culture-- États-Unis-- Histoire.

Médias-- États-Unis-- Histoire.

Périodiques-- Couvertures-- États-Unis-- Histoire.

Publicité-- États-Unis-- Histoire.

Stéréotypes-- États-Unis-- Histoire.

05.33 journalism.

Advertising-- United States-- History.

Advertising.

Magazine covers-- United States-- History.

Mass media and culture-- United States-- History.

Mass media and culture.

Mass media-- United States-- History.

Mass media.

Omslagen.

Stereotypen.

Stereotypes (Social psychology)

Stereotypes (Social psychology) in mass media.

Stereotypes (Social psychology)-- United States-- History.

Tijdschriften.

Visual communication-- United States-- History.

Visual communication.

Vrouwen.

Women in mass media-- History.

Women in mass media.

United States.

7

Kitch, Carolyn L.

20201204043435.0

[Book]

Y