Platforms, markets and innovation : an introduction -- The architecture of platforms : a unified view -- Platform dynamics and strategies : from products to services -- The role of services in platform markets -- How catalysts ignite : the economics of platform-based start-ups -- Opening platforms : how, when and why? -- Platform rules : multi-sided platforms as regulators -- Protecting or diffusing a technology platform : tradeoffs in appropriability, network externalities, and architectural control -- Open platform development and the commercial Internet -- Outsourcing of tasks and outsourcing of assets : evidence from automotive supplier parks in Brazil -- Platforms for the design of platforms : collaborating in the unknown -- Design rules for platform leaders -- Detecting errors early : management of problem solving in product platform projects -- The effect of technological platforms on the international division of labor : a case study of Intel's platform business in the PC industry.
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"Annabelle Gawer presents cutting-edge contributions from 24 top international scholars from 19 universities across Europe, the USA and Asia, from the disciplines of strategy, economics, innovation, organization studies and knowledge management. The novel insights assembled in this volume constitute a fundamental step towards an empirically based, nuanced understanding of the nature of platforms and the implications they hold for the evolution of industrial innovation. The book provides an overview of platforms and discusses governance, management, design and knowledge issues." "With a multidisciplinary approach, this book will strongly appeal to academics and advanced students in management, innovation, strategy, economics and design. It will also prove an enlightening read for business managers in IT industries."--Jacket.