bite-sized wisdom - perfect for busy people who would sooner be succeeding, not reading ... /
Jeff Della Mura.
1st ed.
Oxford :
How To Books Ltd,
2009.
xxi, 166 pages ;
24 cm
Includes index.
Good marketing really can transform a business. This book offers the nuts and bolts of what is right for your business. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It covers working with designers, buying resources, and negotiation skills.