عنوان
پدید آورنده
موضوع
رده
Z716.3 .B37 2010eb
Z716
.
3
.
B37
2010eb
کتابخانه
محل استقرار
0838997406
9780838997406
0838910114
9780838910115
b743523
Building a buzz :
[Book]
libraries & word-of-mouth marketing /
Peggy Barber and Linda Wallace.
Chicago :
American Library Association,
2010.
1 online resource (xii, 95 pages) :
illustrations
Includes bibliographical references and index.
Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
0
Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book.
Building a buzz.
9780838910115
Building a buzz : libraries and word-of-mouth marketing
Libraries-- Marketing.
Libraries-- Public relations.
Libraries-- United States-- Marketing, Case studies.
LANGUAGE ARTS & DISCIPLINES-- Library & Information Science-- General.
Libraries-- Marketing.
Libraries-- Public relations.
United States.
7
LAN-- 025000
021
.
7
22
Z716
.
3
.
B37
2010eb
Barber, Peggy.
Wallace, Linda K.
20201204040138.0
pn
مطالعه متن کتاب [Book]
Y
