Includes bibliographical references (pages 201-247) and index.
Power as persuasion -- Leading the public : best test cases -- Leading the public : exploiting existing opinion -- Leading Congress : best test cases -- Leading Congress : less favorable contexts -- Reassessing leadership.
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Argues that presidents can accomplish much more by finding ways to capitalize on public opinion than they can by trying to persuade others to support their political stances, including examples from the careers of Abraham Lincoln, Franklin D. Roosevelt, and Ronald Reagan.