عنوان
پدید آورنده
موضوع
رده
HF5415.32 .U53 2001
HF5415
.
32
.
U53
2001
کتابخانه
محل استقرار
0805817301
080581731X
9780805817300
9780805817317
b743334
Understanding consumer decision making :
[Book]
the means-end approach to marketing and advertising strategy /
edited by Thomas J. Reynolds, Jerry C. Olson.
Mahwah, N.J. :
L. Erlbaum,
2001.
xvii, 447 pages :
illustrations ;
24 cm
Includes bibliographical references and indexes.
Consumer behavior.
Marketing-- Management.
Consommateurs-- Comportement.
Marketing-- Gestion.
Angst
Angst.
Besluitvorming.
Consumentengedrag.
Consumer behavior.
Entscheidungsverhalten
Entscheidungsverhalten.
Marketing-- Management.
Marketing.
Marketingstrategie
Verbraucherverhalten
Verbraucherverhalten.
Werbung
Werbung.
658
.
8/342
21
HF5415
.
32
.
U53
2001
83
.
05
83
.
05
.
CW
7500
CW
7500
.
OEK
740f
OEK
740f
.
QW
300
QW
300
.
bcl
bcl
rvk
rvk
stub
stub
rvk
rvk
Olson, Jerry C., (Jerry Corrie),1944-
Reynolds, Thomas J., (Thomas John),1947-
20201204035130.0
مطالعه متن کتاب [Book]
Y
