عنوان

Impact of e-commerce on consumers and small firms /

075468122X

1351155989

6611097252

9780754681229

9781351155984

9786611097257

0754644162

9780754644163

9780754644163

b743269

Impact of e-commerce on consumers and small firms /

[Book]

edited by Salvatore Zappal?a and Colin Gray.

Burlington, VT :

Ashgate,

©2006.

1 online resource (xv, 264 pages) :

illustrations

Includes bibliographical references and index.

Introduction / Colin Gray and Salvatore Zappalà -- Stage models of ICT adoption in small firms / Colin Gray -- Social influence and diffusion of innovations in education / Carlo Tomasetto and Felice Carugati -- Climate for innovation, attitudes to Internet and ICT adoption in small firms / Salvatore Zappalà and Guido Sarchielli -- Changing leadership cultures in e-commerce service industry / Mikko J. Ruohonen -- E-business and small firms in London / Jane Tebbutt -- The value of Internet forums to small rural businesses / Robert Mochrie, Laura Galloway and David Deakins -- E-business and the work organization in craft enterprises / Sabine Wendt, Tatjana Grek and Lothar Lissner -- Internet marketing and the Portuguese marketplace / Rute Xavier and Francisco Costa Pereira -- E-marketing adoption in organizations / Abdel Monim Shaltoni -- World wide markets and the World Wide Web : problems and possibilities for small businesses / Heather Fulford -- Website usability : cognitive versus activity theory approaches / Elvis Mazzoni -- Consumption on the Internet / Laura Sartori -- Affective states, purchase intention and perceived risk in online shopping / Elfriede Penz and Erich M. Kirchler -- Risk perception in online shopping / Marco G. Mariani and Salvatore Zappalà -- The fun side of the Internet / Daniele Scarpi -- Risk perception as a motivational barrier for online purchasing / Annamaria S. de Rosa, Elena Bocci and Sara Saurini -- Conclusions : common themes and future perspectives / Salvatore Zappalà and Colin Gray.

0

This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

Impact of e-commerce on consumers and small firms.

Consumer behavior.

Electronic commerce.

Internet marketing.

Small business-- Computer networks.

Commerce électronique.

Consommateurs-- Comportement.

Marketing sur Internet.

Petites et moyennes entreprises-- Réseaux d'ordinateurs.

BUSINESS & ECONOMICS-- E-Commerce-- Auctions & Small Business.

BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.

BUSINESS & ECONOMICS-- Mail Order.

BUSINESS & ECONOMICS-- Marketing-- Telemarketing.

COMPUTERS-- Electronic Commerce.

Consumentengedrag.

Consumer behavior.

E-commerce.

Electronic commerce.

Internet marketing.

Kleinbedrijf.

Small business-- Computer networks.

BUS-- 040000

BUS-- 043050

BUS-- 090010

BUS-- 090040

COM-- 064000

Gray, Colin,1944 June 11-

Zappalà, Salvatore.

20201204034836.0

pn

[Book]

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