عنوان

Wine marketing :

0080553281

0750654201

1136348751

1136348794

1136348808

1281072745

6611072748

9780080553283

9780750654203

9781136348754

9781136348792

9781136348808

9781281072740

9786611072742

9781138133921

b743128

Wine marketing :

[Book]

a practical guide /

C. Michael Hall and Richard Mitchell.

1st ed.

Boston :

Elsevier,

2008.

1 online resource (xvi, 344 pages, 16 unnumbered pages of plates) :

illustrations (some color)

Includes bibliographical references (pages 309-339) and index.

From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.

0

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. * International case studies and examples to demonstrate real-life practice. * A variety of features to facilitate learning and allow self-evaluation.

Elsevier Science & Technology

95283:95282

Wine marketing.

0750654201

Wine industry.

Wine-- Marketing.

BUSINESS & ECONOMICS-- Industries-- Service.

Wine industry.

Wine-- Marketing.

BUS-- 070080

Hall, Colin Michael,1961-

Mitchell, Richard,1970-

20201204034133.0

pn

[Book]

Y