عنوان
پدید آورنده
موضوع
رده
HF5821 .N59 2003
HF5821
.
N59
2003
کتابخانه
محل استقرار
144621883X
1847876617
9781446218839
9781847876614
0761961976
0761961984
9780761961970
9780761961987
b743067
Advertising cultures :
[Book]
gender, commerce, creativity /
Sean Nixon.
Thousand Oaks, Calif. :
SAGE,
2003.
1 online resource (viii, 184 pages) :
illustrations.
Culture, representation, and identities
Includes bibliographical references (pages 174-179) and index.
Cover; Contents; Introduction; Part One: advertising, cultural intermediaries and cultural analysis; 1: advertising and commercial culture; Part Two: commerce and creativity; 2: 'purveyors of creativity': advertising agencies, commercial expertise and creative jobs; 3: déclassé and parvenus? the social and educational make-up of creative jobs; 4: the cult of creativity: advertising creatives and the pursuit of newness; Part Three: gender, creativity and creative jobs; 5: a homosocial world? masculinity, creativity and creative jobs.
0
Sean Nixon forges a distinctive style of cultural analysis out of the world of economic and cultural endeavor that draws on studies of consumer and commercial cultures, and is richly informed by extensive original research.
Advertising cultures.
Advertising-- Social aspects.
Publicité-- Aspect social.
Advertising-- Social aspects.
Beroepspraktijk.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Creativiteit.
Geschlechterforschung
Geschlechterforschung.
Kreativität
Kreativität.
Reclame.
Sekseverschillen.
Sociologische aspecten.
Werbung
Werbung.
BUS-- 002000
659
.
1/042
22
HF5821
.
N59
2003
05
.
31
bcl
Nixon, Sean,1966-
20201204033841.0
pn
مطالعه متن کتاب [Book]
Y
