عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .M53 2006
HF5415
.
1265
.
M53
2006
کتابخانه
محل استقرار
0750667478
9780750667470
b742138
Mobile marketing :
[Book]
achieving competitive advantage through wireless technology /
Alex Michael and Ben Salter.
1st ed.
Amsterdam :
Elsevier BH,
2006.
x, 237 pages :
illustrations ;
24 cm
Includes index.
Includes bibliographical references and index.
1. The wireless revolution -- 2. Understanding the wireless world -- 3. Marketing for a wireless world -- 4. Improving brand awareness -- 5. Wireless advertising models -- 6. Delivering content to wireless devices -- 7. M-commerce -- 8. Mobile spam -- 9. Measuring results -- 10. Budgeting and planning -- 11. Adult content -- 12. Application environment -- 13. WAP and the mobile Internet -- 14. Case studies -- A. Mobile operators around the world -- B. SMS/MMS abbreviations -- C. Key legislation/codes -- D. Mobile acronyms.
0
Cell phone services industry.
Internet marketing.
Target marketing.
Wireless communication systems.
Cell phone services industry.
Cell phone services industry.
Direktmarketing
Internet marketing.
Internet marketing.
Mobile Telekommunikation
Target marketing.
Target marketing.
Wireless communication systems.
Wireless communication systems.
658
.
872
22
HF5415
.
1265
.
M53
2006
QP
650
QR
760
rvk
rvk
Michael, Alex.
Salter, Ben.
20201204025319.0
مطالعه متن کتاب [Book]
Y
