عنوان

Electronic commerce :

0080505295

0120959771

1281020796

6611020799

9780080505299

9780120959778

9781281020796

9786611020798

012095978X

9780120959785

b741806

Electronic commerce :

[Book]

principles and practice /

Hossein Bidgoli.

San Diego :

Academic Press,

©2002.

1 online resource (xxvii, 487 pages) :

illustrations

Includes bibliographical references and index.

Getting Started with Electronic Commerce -- Electronic Commerce Fundamentals -- Electronic Commerce In Action -- Intranets and Extranets -- Electronic Data Interchange -- Electronic Payment Systems -- Marketing and Advertising on the Web -- Technologies and Applications to Support Electronic Commerce -- Infrastructure for Electronic Commerce -- Personal, Social, Organizational, Legal, Tax, and International Issues -- Security Issues and Measures: Protecting Electronic Commerce Resources -- Building a Successful Electronic Commerce Site: A Life Cycle Approach -- Appendix A: Basic Web Literacy and Instructions for Creating Web Pages -- Glossary.

0

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. *Offers a generalist's overview of the field and its major players for people with little or no technical background *Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications *Projects and hands-on exercises conclude each chapter.

Elsevier Science & Technology

89900:89900

Electronic commerce.

9780120959778

Electronic commerce.

Commerce électronique.

BUSINESS & ECONOMICS-- Exports & Imports.

BUSINESS & ECONOMICS-- International-- Marketing.

BUSINESS & ECONOMICS-- Marketing-- Multilevel.

E-commerce.

Electronic Commerce

Electronic commerce.

Electronic Commerce.

Praxis

Praxis.

Theorie

Theorie.

BUS-- 026000

BUS-- 043030

BUS-- 043040

Bidgoli, Hossein.

20201204023755.0

pn

[Book]

Y