عنوان
پدید آورنده
موضوع
رده
HF5438.8.K48 C47 2001
HF5438
.
8
.
K48
C47
2001
کتابخانه
محل استقرار
074943595X
9780749435950
b741654
Key account management :
[Book]
a complete action kit of tools & techniques for achieving profitable key supplier status /
Peter Cheverton.
2nd ed.
London :
Kogan Page,
2001.
xii, 340 pages :
illustrations ;
25 cm
Previous edition: 1999.
Includes bibliographical references and index.
CD-ROM contains: a KAM planning document and a software package for all-important key account identification and selection matrix described in Chapter 20.
Marketing-- Key accounts.
Selling-- Key accounts.
Marketing-- Key accounts.
Selling-- Key accounts.
658
.
804
21
HF5438
.
8
.
K48
C47
2001
Cheverton, Peter.
20201204022930.0
مطالعه متن کتاب [Book]
Y
