عنوان
پدید آورنده
موضوع
رده
HC79.P6 K68 2009
HC79
.
P6
K68
2009
کتابخانه
محل استقرار
0137141009
9780137141005
b741121
Up and out of poverty :
[Book]
the social marketing solution /
Philip Kotler and Nancy R. Lee.
Upper Saddle River, N.J. :
FT Press,
©2009.
xxv, 341 pages :
illustrations ;
24 cm
Includes bibliographical references and index.
Part 1: Understanding the poverty problem and its broad solutions. Why poverty hurts everyone -- Examining a barrel of current solutions -- The social marketing solution -- Part 2: Applying marketing perspectives and solutions. Segmenting the poverty marketplace -- Evaluating and choosing target market priorities -- Determining desired behavior changes -- Understanding barriers, benefits, and the competition for change -- Developing a desired positioning and strategic marketing mix -- Part 3: Ensuring an integrated approach. Developing a social marketing plan -- The public sector's role in poverty reduction -- The nonprofit sector's role in poverty reduction -- The private sector's role in poverty reduction -- Getting the three sectors to work together.
0
Poor, Case studies.
Poor.
Poverty-- Government policy, Case studies.
Poverty-- Government policy.
Poverty, Case studies.
Poverty.
Armut
Armut.
Einkommenspolitik
Entwicklungshilfe
Poor, Case studies.
Poor.
Poor.
Poverty-- Government policy, Case studies.
Poverty-- Government policy.
Poverty-- Government policy.
Poverty, Case studies.
Poverty.
Poverty.
Social marketing.
Soziomarketing
Soziomarketing.
362
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HC79
.
P6
K68
2009
Kotler, Philip.
Lee, Nancy,1945-
20201204020414.0
مطالعه متن کتاب [Book]
Y
