عنوان
پدید آورنده
موضوع
رده
HF5415.123 -- W667 2006eb
HF5415
.
123
--
W667
2006eb
کتابخانه
محل استقرار
0080501346
9780080501345
9780750667708
b740575
CIM Revision Cards :
[Book]
Customer Communications in Marketing 05/06.
Jordan Hill :
Taylor and Francis,
2008.
©2006
1 online resource (127 pages).
CIM Revision Cards.
Cover -- Title Page -- Copyright Page -- Table of Contents -- Preface -- 1. Introduction to customer communications -- 2. Buying behaviour -- 3. The communication process -- 4. Verbal communications -- theory and methods -- 5. Written communication formats -- 6. Using statistical data and visual information -- 7. The promotional mix -- below the line -- 8. The promotional mix -- above the line -- 9. The role of information communication technology (ICT) -- 10. Customer service and customer care.
0
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
CIM Revision Cards: Customer Communications in Marketing 05/06.
9780750667708
Business communication.
Communication in marketing.
Business communication.
Communication in marketing.
658
.
812
HF5415
.
123
--
W667
2006eb
Beamish, Karen.
20201204012659.0
pn
مطالعه متن کتاب [Book]
Y
