عنوان

Fashion marketing :

0080468179

0750668970

1280747439

9780080468174

9780750668972

9781280747434

b739778

Fashion marketing :

[Book]

contemporary issues /

[edited by] Tony Hines and Margaret Bruce.

2nd ed.

Boston :

Butterworth-Heinemann,

2007.

xxiv, 324 pages :

illustrations ;

24 cm

Includes bibliographical references and index.

Globalization: global markets and global supplies / Tony Hines -- Supply chain strategies, structures and relationships / Tony Hines -- Challenges of fashion buying and merchandising / Margaret Bruce and Lucy Daly -- Segmenting fashion consumers: reconstructing the challenge of consumer complexity / Tony Hines and Lee Quinn -- Developing a research agenda for the internationalization of fashion retailing / Christopher M. Moore and Steve Burt -- Retail brand marketing in the fashion industry / Bill Webb -- Competitive marketing strategies of luxury fashion companies / Margaret Bruce and Christine Kratz -- Store environment of fashion retailers: a Hong Kong perspective / Alice W.C. Chu and M.C. Lam -- The process of trend development leading to a fashion season / Tim Jackson -- Innovation management in creating new fashions / Beatrice Le Pechoux, Trevor J. Little and Cynthia L. Istook -- Consumers and their negative selves, and the implications for fashion marketing / Emma N. Banister and Margaret K. Hogg -- Fashion retailer desired and perceived identity / Tony Hines, Ranis Cheng and Ian Grime -- Fashion e-tailing / Ruth Marciniak and Margaret Bruce -- The international flagship stores of luxury fashion retailers / Christopher M. Moore and Anne Marie Doherty -- The making and marketing of a trend / Martin Raymond -- Approaches to doing research / Tony Hines.

0

This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.

Fashion merchandising.

Clothing-- marketing.

Fashion merchandising.

Mode-- marknadsföring.

Bruce, Margaret.

Hines, Tony.

20201204004522.0

[Book]

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