Rebels with a cause -- A new economic model -- Three iconoclasts at the top -- Recruiting the best -- The 20 percent rule -- Colleagues are the best judges -- An innovation machine -- Like a Swiss army knife -- For the love of math -- Keep the teams small! -- Coordination through technology -- The secret is in the workplace -- Automating commerce -- Putting users in charge -- Sustainable growth -- Can Google evade conformity.
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For readers seeking deeper insights, 'The Google Way' investigates the history and unconventional strategies that make Google a very different (and very inspiring) company.