عنوان

On becoming a consumer :

075068335X

9780750683357

b738480

On becoming a consumer :

[Book]

the development of consumer behavior patterns in childhood /

James U. McNeal.

Boston :

Butterworth-Heinemann,

©2007.

xix, 408 pages :

illustrations ;

24 cm

Includes bibliographical references and index.

Cover -- On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood -- Copyright page -- Table of contents -- PREFACE: ON BECOMING A CONSUMER -- PART I: INTRODUCTION -- Chapter 1: ON BECOMING A CONSUMER -- INTRODUCTION -- WHAT IS CONSUMER BEHAVIOR AND WHO IS A CONSUMER? -- INDEPENDENT AND DEPENDENT CONSUMER BEHAVIOR -- WHY DWELL ON DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS IN CHILDHOOD? -- WHAT IS MEANT BY CONSUMER DEVELOPMENT? -- IN THE REST OF THE BOOK -- REFERENCES -- PART II: ENVIRONMENTS IN WHICH CONSUMER BEHAVIOR PATTERNS DEVELOP -- Chapter 2: THE PHYSICAL ENVIRONMENT AND ITS INFLUENCE ON THE DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS -- THE TWO ENVIRONMENTS: PHYSICAL VERSUS SOCIAL -- THE CONTENTS OF THE PHYSICAL ENVIRONMENT: OBJECTS, OBJECTS, OBJECTS -- THE NATURE OF THE PHYSICAL ENVIRONMENT -- ORIGINS OF THE PHYSICAL ENVIRONMENT -- DISCUSSION -- REFERENCES -- Chapter 3: THE SOCIAL ENVIRONMENT: CONTRIBUTIONS OF SOCIAL OBJECTS TO THE DEVELOPMENT OF CONSUMERS -- CHILDREN'S TWO ENVIRONMENTS: SOCIAL AND PHYSICAL -- CONTENTS OF THE CHILD'S SOCIAL ENVIRONMENT: PEOPLE AND NEAR-PEOPLE -- NATURE OF THE SOCIAL ENVIRONMENT -- STAGES OF SOCIAL DEVELOPMENT -- DISCUSSION -- REFERENCES -- PART III: THE RELATIONSHIP BETWEEN CONSUMER DEVELOPMENT AND THE DEVELOPMENT OF THE PERSON -- Chapter 4: PHYSICAL/MOTOR DEVELOPMENT AND ITS RELATIONSHIP TO CONSUMER DEVELOPMENT -- INTRODUCTION -- PHYSICAL GROWTH -- MOTOR DEVELOPMENT -- PHASES OF MOTOR DEVELOPMENT -- DISCUSSION -- REFERENCES -- Chapter 5: COGNITIVE DEVELOPMENT AND ITS RELATIONSHIP TO CONSUMER DEVELOPMENT -- INTRODUCTION -- WHAT IS MEANT BY COGNITIVE DEVELOPMENT? -- STAGES OF COGNITIVE DEVELOPMENT -- DISCUSSION AND ANALYSIS OF PIAGETIAN THEORY OF COGNITIVE DEVELOPMENT -- REFERENCES -- PART IV: STAGES OF CONSUMER BEHAVIOR DEVELOPMENT -- Chapter 6: STAGE ONE OF CONSUMER DEVELOPMENT: OBSERVATION (0-6 MONTHS) -- INTRODUCTION -- CONSUMER DEVELOPMENT BRIEFLY -- THE CONSUMER ENVIRONMENT -- STAGES OF CONSUMER BEHAVIOR -- DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS OUTSIDE THE HOME -- DISCUSSION: FORMATION OF BASIC CONSUMER BEHAVIOR PATTERNS -- ADDENDUM -- REFERENCES -- Chapter 7: STAGE TWO OF CONSUMER DEVELOPMENT: SEEKING/REQUESTING (6-24 MONTHS) -- INTRODUCTION -- STAGE TWO: SEEKING/REQUESTING (6-24 MONTHS) -- CONSUMER MEMORY -- HOW MUCH/HOW OFTEN DO CHILDREN SEEK/REQUEST THINGS? -- DISCUSSION -- REFERENCES -- Chapter 8: STAGE THREE OF CONSUMER DEVELOPMENT: SELECTING/TAKING (24-48 MONTHS) -- INTRODUCTION -- TERRIBLE TWOS: A SPECIAL SITUATION AT THIS TIME -- STAGE THREE: SELECTING/TAKING -- DISCUSSION -- REFERENCES -- Chapter 9: STAGE FOUR OF CONSUMER DEVELOPMENT: CO-PURCHASE (48-72 MONTHS) -- INTRODUCTION -- PHYSICAL DEVELOPMENT -- COGNITIVE DEVELOPMENT -- ZONE OF PROXIMAL DEVELOPMENT -- MOTIVES -- STAGE FOUR OF CONSUMER DEVELOPMENT (48-72 MONTHS) -- DISCUSSION -- REFERENCES -- Chapter 10: STAGE FIVE: THE INDEPENDENT PURCHASE (72-100 MONTHS) -- INTRODUCTION -- ENVIRONMENT EXPANSION: SCHOOL -- PHYSICAL STATUS OF CHILDREN -- COGNITIVE DEVELOPMENT -- STAGE FIVE: INDEPENDENT PURCHASE (72-100 MONTHS) --T$752.

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"On Becoming a Consumer traces the development of all consumer behavior patterns in childhood using the paradigm of Behavior is a function of the Environment and the Person - B=f (P, E). It first examines the interaction of the developing consumer with the two domains of the environment - social and physical. Using research from many fields it explains how child consumers are influenced by people and objects, and in turn, how they influence them, and all this is done from a cultural perspective."--Jacket.

Child consumers-- United States.

Consumer behavior-- United States.

Barn som konsumenter-- Förenta Staterna.

Child consumers-- United States.

Child consumers.

Consommateurs-- Comportement-- États-Unis.

Consumer behavior-- United States.

Consumer behavior.

Jeunes consommateurs-- États-Unis.

Konsumentpsykologi-- Förenta staterna.

United States.

7

McNeal, James U.

20201203233553.0

[Book]

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