عنوان
پدید آورنده
موضوع
رده
HF5415.2 .H68 2005eb
HF5415
.
2
.
H68
2005eb
کتابخانه
محل استقرار
0080546579
0750666501
1136421270
1136421319
1136421327
9780080546575
9780750666503
9781136421273
9781136421310
9781136421327
9780750666503
b738479
Marketing research and information, 2005-2006 /
[Book]
Matthew Housden.
Boston :
Butterworth-Heinemann,
©2005.
1 online resource (327 pages)
"Professional Diploma in Marketing 2005-2006 Syllabus"--Cover.
Includes bibliographical references and index.
Unit 1. Introduction -- Unit 2. Information in the Knowledge Economy -- Unit 3. The Marketing Database -- Unit 4. The Marketing Research Process -- Unit 5. Using Secondary Research -- Unit 6. Observation Research -- Unit 7. Qualitative Research -- Unit 8. Quantitative Data -- Unit 9. Questionnaire Design -- Unit 10. Sampling -- Unit 11. Quantitative Data Analysis -- Unit 12. Presenting Marketing Research
0
"Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification"--EBL.
Marketing research and information, 2005-2006.
9780750666503
Marketing research.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Marketing research.
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
658
.
83
22
HF5415
.
2
.
H68
2005eb
Housden, Matthew.
Chartered Institute of Marketing.
20201203233551.0
pn
مطالعه متن کتاب [Book]
Y
