Audiovisual Techniques, Focused Group Interviews, and Elicitation.
Lanham :
Rowman & Littlefield Pub. Group,
1999.
1 online resource (178 pages)
CONTENTS; INTRODUCTION; 1. AUDIOVISUAL METHODS IN ETHNOGRAPHY; 2. FOCUSED GROUP INTERVIEWS; 3. ELICITARON TECHNIQUES FOR CULTURAL DOMAIN ANALYSIS; INDEX; ABOUT THE AUTHORS, ARTISTS, AND EDITORS.
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In addition to the traditional use of participant observation, interviews, and surveys, qualitative researchers have developed a variety of other methods to obtain information in their studies. Visual data from film and still photographs are now supplemented with video and computer techniques and are used in many settings. Focused group interviews, once in the domain of market researchers, are now regularly used by qualitative researchers as well. Elicitation techniques, such as triads, pile sorts, and freelists, originally developed by cognitive anthropologists have been widely adopted to hel.
Enhanced Ethnographic Methods : Audiovisual Techniques, Focused Group Interviews, and Elicitation.