عنوان
پدید آورنده
موضوع
رده
HF5415.5 .C86 2002eb
HF5415
.
5
.
C86
2002eb
کتابخانه
محل استقرار
1841123250
9781841123257
b734989
Customer relationship management /
[Book]
Michael J. Cunningham.
Oxford, England :
Capstone Pub.,
2002.
1 online resource (120 pages)
ExpressExec ;
04.04
Includes index.
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world?s most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold.
Customer relationship management.
1841122130
Customer relations-- Management, Case studies.
Customer relations-- Management.
Electronic commerce.
Relationship marketing.
BUSINESS & ECONOMICS-- Customer Relations.
Customer relations-- Management.
Electronic commerce.
Relationship marketing.
BUS-- 018000
658
.
8/12
21
HF5415
.
5
.
C86
2002eb
Cunningham, Michael J.
20201216180245.0
pn
مطالعه متن کتاب [Book]
Y
