عنوان
پدید آورنده
موضوع
رده
HD62.4 .C37 2004eb
HD62
.
4
.
C37
2004eb
کتابخانه
محل استقرار
0230802028
9780230802025
b734895
Mastering the globalization of business /
[Book]
Roger Cartwright.
Basingstoke :
Palgrave Macmillan,
2004.
1 online resource (x, 202 pages)
Palgrave master series
Includes bibliographical references and index.
Cover; Contents; Acknowledgements; Introduction; 1 A brief history of globalization; 2 A shrinking world 1 -- global governance; 3 A shrinking world 2 -- global markets; 4 A global takeover?; 5 Think global, act local; 6 Globalization and the human resource; 7 Finance and globalization; 8 Global communications and the impact of e-commerce; 9 The global customer; 10 Growth and globalization; 11 Key thinkers on globalization; Bibliography; Index.
0
Cartwright provides a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization.
Mastering the globalization of business.
9781403921499
Globalization.
International business enterprises.
BUSINESS & ECONOMICS-- Industries-- General.
Globalization.
International business enterprises.
Internationalisatie.
Management.
BUS-- 070000
338
.
88
22
HD62
.
4
HF
.
C37
2004eb
Cartwright, Roger.
20201216165103.0
pn
مطالعه متن کتاب [Book]
Y
