عنوان

The strategy and tactics of pricing :

0136106811

9780136106814

b734701

The strategy and tactics of pricing :

[Book]

a guide to growing more profitably /

Thomas T. Nagle, John E. Hogan, Joseph Zale.

5th edition.

Boston :

Prentice Hall,

[2011]

©2011

xiv, 334 pages :

illustrations ;

24 cm

Includes bibliographical references and index.

Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.

0

"A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. This fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets." --

Marketing-- Decision making.

Pricing.

Marketing-- Decision making.

Pricing.

Nagle, Thomas T.,1951-

Hogan, John E., (College teacher)

Zale, Joseph.

20201216142552.0

rda

[Book]

Y