leading with corporate values to drive sustained business success /
David S. Cohen.
Mississauga, Ontario :
Jossey-Bass,
[2006]
c2006
xiii, 313 pages :
illustrations ;
24 cm
Includes bibliographical references (pages [301]-304) and index.
"There is no product, idea or strategy as powerful as an organization's values. Staying true to principles is the way lasting organizations navigate change without losing their bearings and sense of direction. And a leader's most important job is to clarify, live by and pass on those values to others." "Inside the Box focuses on values in a clear and practical way to understand what they are, where they come from and how they can be a source of competitive advantage."--Jacket.