عنوان
پدید آورنده
موضوع
رده
HF5822 .K52 2006eb
HF5822
.
K52
2006eb
کتابخانه
محل استقرار
812241947X
8122425526
9788122419474
9788122425529
9788122419474
b731892
Consumer behavior and advertising management /
[Book]
Matin Khan.
[New York?] :
New Age International,
©2006.
1 online resource (xv, 374 pages) :
illustrations
Includes bibliographical references and index.
pt. 1. Consumer behaviour -- pt. 2. Advertising management.
0
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
Consumer behavior and advertising management.
812241947X
Advertising-- India-- Management, Handbooks, manuals, etc.
Advertising-- India-- Psychological aspects, Handbooks, manuals, etc.
Consumer behavior-- India, Handbooks, manuals, etc.
Advertising-- Management.
Advertising-- Psychological aspects.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Consumentengedrag.
Consumer behavior.
Psychologische aspecten.
Reclame.
India.
7
BUS-- 002000
659
.
101/9
22
HF5822
.
K52
2006eb
Khan, Matin A.
20201203162354.0
pn
مطالعه متن کتاب [Book]
Y
