عنوان
پدید آورنده
موضوع
رده
HM263 .A7864 2007eb
HM263
.
A7864
2007eb
کتابخانه
محل استقرار
0787995924
1118041070
1280916095
6610916098
9780787995928
9781118041079
9781280916090
9786610916092
9780787986315
b730985
The public relations writer's handbook :
[Book]
the digital age /
Merry Aronson, Don Spetner, Carol Ames.
2nd ed.
San Francisco, CA :
Jossey-Bass,
©2007.
1 online resource (xvi, 349 pages) :
illustrations
Includes bibliographical references (pages 329-333) and index.
The Public Relations Writer's Handbook -- Contents -- About the Authors -- Introduction -- Chapter 1: PUBLIC RELATIONS GOES DIGITAL -- A Few Words About the Truth -- A Few Words About Grammar -- E-Mail Is Not Private -- E-Mail Is Forever -- A Few Words About Style -- Chapter Recap -- Chapter 2: NEWS RELEASES, PHOTO CAPTIONS, AND MEDIA KITS -- Inverted-Pyramid News Style -- Trade Versus Consumer Press -- Adjusting Your Style: Consumer Versus Trade -- Before You Write -- Research -- Conforming to a Standard Style -- Content -- The Appointment Release -- The Product Release.
Bibliographies -- Chapter Recap -- Chapter 5: SPEECH WRITING -- Speech Writing I: Eleven Steps -- Speech Writing II: Technical Guidelines -- Chapter Recap -- Chapter 6: MULTIMEDIA AND POWERPOINT PRESENTATIONS -- Illuminating Difficult Subjects -- The Script -- Coordinating Text and Slides -- Impact and Continuity -- Putting It All Together: Rehearsal -- Audiovisual Presentations -- Chapter Recap -- Chapter 7: WRITING FOR BROADCAST -- Pitch Letters and News Releases -- Creating Scripts for Electronic Media Kits -- Chapter Recap -- Chapter 8: SPECIAL EVENTS -- News Conference -- Press Junket.
Lifestyle, Trend, and Survey Releases -- Localizing a National Release -- The Delayed or Feature-Style Lead -- Quotations -- Photos, Samples, and Review Copies -- Style and Form -- The Q&A -- Photos -- Media Kits -- Approvals -- Chapter Recap -- Chapter 3: THE PITCH: CREATING MEDIA INTEREST -- Stage One: Analyze the Subject, and Identify the Target -- Stage Two: Call the Editor -- Stage Three: Write Your Pitch -- Stage Four: Follow Up -- Chapter Recap -- Chapter 4: THE BIOGRAPHY AND BACKGROUNDER -- Biographies -- Obituaries -- Backgrounders -- Writing the Bio -- Fact Sheets -- Time Lines.
Other Concerns: Format, Timeliness, Style, Approvals, and Copyright -- Production -- Files and File Copies -- Chapter Recap -- Chapter 11: WRITING FOR THE INTERNET -- E-Mail, Instant Messaging, Paging, and Wireless Internet -- Web Sites -- Blogs and the Blogosphere -- Chapter Recap -- Chapter 12: RESPONSIVE WRITING -- Letters to the Editor -- Web Responses -- Guest Editorials -- Chapter Recap -- Chapter 13: CRISIS COMMUNICATIONS AND OFFICIAL STATEMENTS -- Official Statements -- Talking Points -- Crisis Media Plan -- Anticipating Needs in a Crisis -- Disclosure -- Crisis Releases.
Publicity Tour -- Chapter Recap -- Chapter 9: FINANCIAL WRITING -- Learn the Basics of Business -- Follow SEC Reporting Requirements -- Confidentiality and Insider Trading -- Regulation FD (Fair Disclosure) -- Investor Relations Department -- Plain English: The Official Style of the SEC -- Business Release -- Quarterly Earnings Release -- Quarterly Conference Call -- Annual Report -- Annual Meeting -- Chapter Recap -- Chapter 10: PUBLICATIONS -- Editorial Considerations -- Newsletters -- Corporate Brochures -- Assigning Stories -- Establishing Editorial Guidelines.
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The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
Public relations writer's handbook.
0787986313
Public relations-- Authorship.
Public relations.
Publicity.
BUSINESS & ECONOMICS-- Public Relations.
Public relations-- Authorship.
Public relations.
Publicity.
BUS-- 052000
659
.
2
22
HM263
.
A7864
2007eb
Aronson, Merry.
Amos, Carol.
Spetner, Don.
20201203141647.0
pn
مطالعه متن کتاب [Book]
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