عنوان
پدید آورنده
موضوع
رده
HF5415.527 .V55 2007
HF5415
.
527
.
V55
2007
کتابخانه
محل استقرار
1601980108
9781601980106
b730927
Customer equity :
[Book]
measurement, management and research opportunities /
Julian Villanueva, Dominique M. Hanssens.
Boston :
Now Publishers,
©2007.
ix, 99 pages ;
24 cm.
Foundations and trends in marketing,
v. 1, no. 1
1555-0753 ;
Includes bibliographical references (pages 89-99).
Customer equity.
Customer equity.
Customer equity.
Kundenmanagement.
Marketing.
658
.
812
HF5415
.
527
.
V55
2007
QP
620
rvk
Villanueva, Julián.
Hanssens, Dominique M.
20201203141110.0
مطالعه متن کتاب [Book]
Y
