Innovation management and new product development /
[Book]
Paul Trott.
3rd ed.
Upper Saddle River, NJ :
Financial Times Prentice Hall,
2005.
xix, 536 pages :
illustrations (some color) ;
26 cm
Includes bibliographical references and index.
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.