section 1. Mass customization in products and services -- section 2. Mass customization meets personalization : the case of adaptive and intelligent user interfaces -- section 3. Innovative applications and services with customized adaptive behaviour -- section 4. Case studies and evaluations of mass customization.
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"This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher.
Mass customization for personalized communication environments.
1605662607
Communication in marketing.
Consumer satisfaction.
BUSINESS & ECONOMICS-- Business Communication-- General.