COVER; PREFACE; CONTENTS; INTRODUCTION; MANAGERIAL ECONOMIST ROLE AND RESPONSIBILITIES; CONCEPTS OF MANAGERIAL ECONOMICS; MEASUREMENT TECHNIQUES OF MARGINAL ECONOMICS; IMPORTANT TERMS USED IN MANAGERIAL ECONOMICS; ECONOMIC THEORIES; PRODUCTION THEORY; CONSUMER BEHAVIOUR; INDIFFERENCE CURVES APPROACH; EXTENSION AND CONTRACTION VERSUS INCREASE AND DECREASE IN DEMAND; ELASTICITIES OF DEMAND; EMPIRICAL STUDIES ON DEMAND; DEMAND FORECASTING; FORM OF MARKET STRUCTURE; PERFECT COMPETITION; IMPLICATIONS OF A CHANGE IN DEMAND FOR COMMODITY UNDER COMPETITION; COMPETITIVE MARKET MODEL.
DYNAMICS OF SUPPLY: THE COBWEB PHENOMENAPURE MONOPOLY; DISCRIMINATING MONOPOLY; BILATERAL MONOPOLY; MONOPOLISTIC COMPETITION; MARKET IMPERFECTION AND EXCESS CAPACITY; PROFIT DECISIONS; FUNCTIONS OF PROFIT; THEORIES OF PROFIT; INVESTMENTS; BUSINESS FORECASTING; BUSINESS CYCLES; THEORY OF TRADE CYCLES.