how to stop wasting time and start driving growth /
by Tim Calkins.
New York :
Palgrave Macmillan,
2008.
1 online resource (xi, 172 pages)
Includes index.
Includes bibliographical references and index.
Who needs a marketing plan, anyway? -- Why so many marketing plans are a waste of time -- What really matters : the one-page summary -- The best of the best -- The road map : step by step -- Writing the plan -- The big show -- Marketing plan template -- Breakthrough marketing plan example -- Twenty strategic initiatives -- Common questions.
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Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop wasting time creating long complicated documents and focus on the things that really matter.