عنوان
پدید آورنده
موضوع
رده
HD2755.5 .C3916 2000eb
HD2755
.
5
.
C3916
2000eb
کتابخانه
محل استقرار
1283216116
1843767015
9781283216111
9781843767015
b727857
Economics of international business :
[Book]
a new research agenda /
Mark Casson.
Northampton, Mass. :
Edward Elgar,
©2000.
1 online resource (xi, 317 pages) :
illustrations
Includes bibliographical references and index.
Cover; Copyright; Contents; Figures; Tables; Preface and acknowledgements; 1. Models of multinational enterprise: a new research agenda; 2. Foreign market entry: a formal extension of internationalization theory; 3. The boundaries of firms: a global systems perspective; 4. Bounded rationality, meta-rationality and the theory of international business; 5. The organization of the multinational enterprise: an information cost approach; 6. International joint ventures; 7. Real options in international business.
0
This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.
Economics of international business.
1840643552
Competition, International.
Economics.
Industrial organization (Economic theory)
Industrial policy.
International business enterprises-- Research-- Methodology.
International trade-- Research-- Methodology.
BUSINESS & ECONOMICS-- Industries-- General.
Competition, International.
Economics.
Industrial organization (Economic theory)
Industrial policy.
BUS-- 070000
KCLT
338
.
8/8
22
HD2755
.
5
.
C3916
2000eb
Casson, Mark,1945-
20201214020706.0
pn
مطالعه متن کتاب [Book]
Y
