عنوان
پدید آورنده
موضوع
رده
HF5411 .M33 2007eb
HF5411
.
M33
2007eb
کتابخانه
محل استقرار
0080468551
9780080468556
b727679
Marketing in a nutshell :
[Book]
key concepts for non-specialists /
Mike Meldrum and Malcolm McDonald.
Oxford :
Butterworth-Heinemann,
2007.
1 online resource (294 pages)
Includes index.
Front Cover; Marketing in a Nutshell; Copyright Page; Contents; Foreword; List of Tables; List of Figures; Part 1 Understanding the Basics of Marketing; Part 2 Different Types of Marketing; Part 3 Understanding Customers; Part 4 Understanding Markets; Part 5 Product Management; Part 6 Key Elements of Positioning; Part 7 Marketing Relationships; Part 8 Management, Planning and Control; Index.
0
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice*Concise, easy-to-read standalone sum.
Marketing in a nutshell.
9780750681339
Marketing.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Marketing.
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
658
.
8
22
HF5411
.
M33
2007eb
McDonald, Malcolm.
Meldrum, Mike.
20201214005654.0
pn
مطالعه متن کتاب [Book]
Y
