Includes bibliographical references (pages 129-142) and index.
Cover; Title; Copyright; Contents; Preface; 1. What's It All About?; 2. It's About the Players; 3. It's About the System; 4. It's About the Fans; 5. It's About a Million Little Things; 6. What It's Really About; Epilogue: Yankee Love and the New Yankee Stadium; Notes; Index.