The market in everyday life : ethnographies of postsocialism / Caroline Humphrey and Ruth Mandel -- Women and the culture of entrepreneurship in Soviet and post-Soviet Azerbaijan / Farideh Heyat -- The shame and pride of market activity : morality, identity and trading in postsocialist rural Bulgaria / Deema Kaneff -- Heritage and enterprise culture in Archangel, northern Russia / Julian Watts -- Dealing with money : zlotys, dollars and other currencies in the Polish highlands / Frances Pine -- Chasing moths : cleanliness, intimacy and progress in Romania / Adam Drazin -- Re-constructing the "normal" : identity and the consumption of western goods in Estonia / Sigrid Rausing -- Manufacturing the new consumerism : fast-food restaurants in postsocialist Hungary / Andrʹe P. Czeglʹedy -- Coping with the market in rural Ukraine / Louise Perrotta -- Mongolia in the "age of the market" : pastoral land-use and the development discourse / David Sneath -- Broadening the concept of privatization : gender and development in rural Kazakhstan / Rosamund Shreeves.
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Before the collapse of the Eastern Bloc, private marketeering was regarded not only as criminal, but even immoral by socialist regimes. Ten years after taking on board western market-orientated shock therapy, post-socialist societies are still strugg ling to come to terms with the clash between these deeply engrained moralities and the daily pressures to sell and consume. This book explores the new market and its resulting contradictions in a rapidly developing Eastern Europe and Russia. Will Western fast-food industries irrevocably alter local culinary practices? What effect has the privati.