عنوان

What were they thinking? :

0813545536

9780813545530

0813543614

1281801666

9780813543611

9781281801661

b726486

What were they thinking? :

[Book]

crisis communication : the good, the bad, and the totally clueless /

Steve Adubato.

New Brunswick, N.J. :

Rutgers University Press,

©2008.

1 online resource (xii, 248 pages)

Includes bibliographical references (pages 239-248).

Johnson & Johnson's Tylenol scare : getting it right -- The Exxon Valdez oil tanker spill : the invisible and clueless CEO -- The New York Knicks : know when to fold 'em -- Chaos in a West Virginia coal mine : "They're alive!" -- The church's pedophilia scandal : skeletons in the closet -- Dick Cheney : misfiring under pressure -- The Glen Ridge rape case : "Stand by our boys" -- The death of Pat Tillman : the cover-up is always worse -- Rudy Giuliani : a tale of two leaders -- Christie Whitman and the EPA : coming clean on Ground Zero -- Prudential's terror threat : the "Rock" gets it right -- Virginia Tech : a deadly delay? -- Don Imus : "I can't get anywhere with you people" -- Jon Corzine : getting it right ... and getting it wrong -- Jet Blue Airways : a late-night disaster -- The O'Reilly "factor" : knowing when to shut up -- Taco Bell's E. coli scare : good intentions aren't enough -- The New York Times : covering up for Jayson Blair -- The Duke "rape" case : a rush to injustice -- Alberto Gonzales : paying the price for playing with words -- NFL boss Roger Goodell : scoring big points under pressure -- FEMA fails during Katrina : talk about "clueless."

0

Some corporations spend millions of dollars on so-called?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says,?Wishful thinking is no substitute for a strategic plan.?. Nationally recognized communication coach and four-time Emmy Award?winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two contr.

JSTOR

22573/ctt173w727

What were they thinking?.

0813543614

Communication.

Crisis management-- United States, Case studies.

Public relations-- United States, Case studies.

BUSINESS & ECONOMICS-- Corporate Governance.

BUSINESS & ECONOMICS-- Leadership.

BUSINESS & ECONOMICS-- Organizational Development.

BUSINESS & ECONOMICS-- Workplace Culture.

Communication.

Crisis management.

Public relations.

SOCIAL SCIENCE-- Media Studies.

United States.

7

BUS-- 071000

BUS-- 097000

BUS-- 103000

BUS-- 104000

BUS007000

BUS052000

KMPL

SOC052000

Adubato, Steve.

20201213205844.0

pn

[Book]

Y