Includes bibliographical references (pages 259-263) and index.
Business overview -- The home-based business advantage -- Buying franchises and other businesses -- Preparation, production, and distribution -- Planning your business -- Choosing great names and locations -- Licenses, permits, and business formation -- Outfitting the office -- Show me the money -- Creating a great image -- Let the numbers do the talking -- Law, taxes, and insurance -- Bootstrap financing -- Setting up shop at bargain prices -- Growing your business without big bucks -- Successful advertising strategies -- Successful marketing strategies -- Caring for customers and employees -- Business jujitsu -- Business success secrets.
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Business start-up kit.
0793160278
Entrepreneurship.
New business enterprises-- Management.
New business enterprises-- United States-- Management.
Success in business.
BUSINESS & ECONOMICS-- Development-- Business Development.