عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .S615 2005eb
HF5415
.
1265
.
S615
2005eb
کتابخانه
محل استقرار
0080472621
9780080472621
b725441
EMarketing eXcellence :
[Book]
the heart of ebusiness /
P.R. Smith and Dave Chaffey.
2nd ed.
Oxford :
Elsevier Butterworth-Heinemann,
2005.
1 online resource (xix, 372 pages) :
illustrations.
E-marketing essentials
Previous edition: 2002.
Includes bibliographical references and index.
Includes Web resources.
Cover; eMarketing eXcellence: The Heart of eBusiness; Contents; Preface; Preface to the second edition; Acknowledgements; Chapter 1 Introduction to e-marketing; Chapter 2 ReMix; Chapter 3 E-models; Chapter 4 E-customers; Chapter 5 E-tools; Chapter 6 Site design; Chapter 7 Traffic building; Chapter 8 E-CRM; Chapter 9 E-business; Chapter 10 E-planning; Glossary; Index.
0
Over 5,000 copies of the previous edition sold - new edition available now!
EMarketing eXcellence.
9780750663595
Internet marketing.
Internet marketing.
658
.
8002854678
22
HF5415
.
1265
.
S615
2005eb
Smith, P. R., (Paul Russell),1957-
Chaffey, Dave,1963-
20201213133538.0
pn
مطالعه متن کتاب [Book]
Y
